Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

During their spring outings, beyond visiting heritage sites and familiar attractions, many travelers to Hue have chosen a distinctive way to experience Tet: seeking out traditional craft spaces, personally experiencing hands-on activities, and creating handmade products imbued with the rich cultural identity of Hue Ancient Capital.

Not only travelers from afar, but various TikTokers and Facebookers with hundreds of followers also come to Hue to explore and share unique culinary experiences that they’ve gained in this place.

The culinary passport is seen as a fresh idea that turns dining experiences into highlights of a travel journey. Instead of traditional sightseeing, visitors can “stamp their taste buds” by checking in with signature dishes at each destination. This idea opens up new ways to stimulate tourism demand.

Shopping is considered a supplementary factor that enhances the travel experience for tourists. The integration of shopping centers and tourism with shopping activities, art performances, and travel experiences creates new opportunities for Hue to attract and “retain” visitors.

Without noise and haste, the journey invites travelers to lose themselves in the timeless, contemplative, and poetic beauty of Hue along the Huong River. In recent years, this experience has been reimaged with touches of elegance: afternoon tea at sunset, dinner under the stars, and the lingering notes of traditional Hue Singings.

In the radiant dawn of the lagoon region, travelers from afar sip rich, flavorful coffee while enjoying the vast, beautiful scenery of rippling waters. This fresh experience has been developed into a tourist attraction, creating a unique highlight for visitors to Tam Giang – Cau Hai Lagoon.

Dozens of displaying booths promoting the culture and tourism of provinces and cities across the country gathered in Hue to participate in the exhibition themed “Space for Tourism, Cultural Heritage, Landmarks, and Traditional Handicraft Products of Vietnam”.

Nestled on Thien An Hill (Thuy Bang Ward, Thuan Hoa District), Thuy Tien Lake Park was once infamous among backpackers for its abandoned, eerie, and ghostly appearance after years of neglect. For a period, it became an unsafe stop for adventurous travellers seeking unconventional experiences in unfamiliar lands.

During 2 days, from September 18 to 19, about 70 travel businesses and travel associations nationwide came to Hue to participate in the Hue famtrip program titled “Ancient Capital – New Experiences season 3” to visit, survey, and assess the tours and tourism destinations in Hue.