The entrepreneurial journey of Ms. Tran Thi Thuy Duong, a member of the Women’s Union of My Thuong Ward, is the result of perseverance, creativity, and belief in the value of her hometown's specialties. A traditional product has been reimagined in a new version - tailored to modern tastes while preserving the soul of Hue crystallized ginger.

On October 21, the Luxembourg Project Management Board, in coordination with Maries Co., Ltd., organized an event to announce activities within the framework of Project VIE/039 “Initiative to enhance the capacity of women working in Bang grass (Lepironia articulata) handicraft, contributing to preserving the traditional craft and creating sustainable livelihoods in Phong Binh (now Phong Dinh Ward), Hue City”.

In 2020, when male officials and civil servants of the Department of Culture and Sports wore ao dai during working days and the weekly flag-raising ceremony, it immediately sparked controversy online. Then, it was not just the cultural sector, at important events, the provincial leaders (now Hue City) and intellectuals also began wearing ao dai. The appearance of the traditional ao dai for both men and women at cultural and educational events made the ceremonies more solemn, elegant, and impressive.

Responding to the “Ao Dai Week”, women across A Luoi have been donning their traditional ao dai, shining in costumes made from Zeng fabric. The fusion of ao dai Vietnam with the intricate patterns of A Luoi Zeng fabric creates a look that is both graceful and deeply rich heritage value.

Through investments in machinery, modernized production methods, adherence to food safety and hygiene standards, diversified designs, etc., many women have contributed to gradually elevating traditional craft products.

Artist Dang Thi Thu An is one of the prominent faces among the promising generation of 1980s artists from Hue. With works deeply characterized by traditional culture, especially depicting women figures and áo dài, she has contributed to creating a unique impression in contemporary Vietnamese painting.

My childhood was marked with the image of my mother stroking her ao dai flat before going out (Ao dai is traditional costume for women (and men) in Vietnam.) At that time, cloth produced in the country was cheap; my mother had many ao dai of different colors tailored. She wore ao dai everywhere she went on every occasion.

On the night of March 6, Hue Monuments Conservation Center announced that they would offer free entrance ticket for female tourists wearing traditional Ao dai to visit relics on International Women’s Day.

The bronze mold is tarnished; the wooden one has some scratches on it due to harsh climate. However, those marks of time do not change the function of the molds. They are still attached to life, helping women preserve and spread their love of making Hue traditional cookies.