Among the approximately 70 traditional villages living on practicing crafts in Hue, the craft of making parasols is a special one. Beyond the meticulous craftsmanship required in the crafting process, this craft is also special because the finished products carry profound symbolic value in the local cultural life. Far exceeding their practical function of shielding from sun and rain, the parasols serve as markers of order, ritual, and reverence.

Born in Hue - a place where traditional crafts are deeply intertwined with spiritual life, Tran Phuoc Hoang (28 years old) chose to dedicate himself to the craft of carving ancestral tablets. After nearly 10 years in the craft, he has quietly preserved traditional values through every product meticulously created with his passion.

For Hue City, a land rich in cultural heritage, local specialties, and traditional crafts, e-commerce is opening new pathways and laying the foundation for sustainable economic growth.

With the development trends of the new era, many craft villages have fallen into decline, with fragmented production, a lack of capital, and outdated technology. These difficulties are major barriers that cause traditional crafts to lose their place in today's socio-economic life gradually.

Thanh Tien Paper Flower Village - the cradle of traditional paper flower craftsmanship - is not only a place that creates vibrant blossoms, but also a space where the essence of spiritual culture, skilled hands, and a deep love for national heritage are preserved and nurtured.

More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.

Without fanfare or grand stages, artists, artisans, and skilled craftspeople are quietly passing on and preserving traditional crafts in the ancient capital. They are the “extended arms” for the journey of preserving intangible cultural heritage and Hue’s historical monuments.

Thousands of unique works of bonsais, orchids, and artistic ornamental stones, along with the finest crafts and traditional cultural beauty have gathered at Hue Imperial Citadel, creating a vibrant exhibition space in the heart of the heritage site.

On December 12, the People’s Committee of Hue City held a ceremony to award prizes and open the exhibition of the photo contest “Hue Traditional Crafts - the Lifeblood of Heritage” 2024.

Thua Thien Hue has preserved many craft villages and handed down many unique traditional crafts. With abundant cultural tourism resources and natural tourism assets, it can combine them with craft and traditional village tourism. This provides a foundation for the Ancient Capital to develop a tourism model that complements its strengths in cultural and heritage tourism.