Early in the morning, in a three-bay house filled with sea air in Phuong Loc Village (Phu Vinh Commune), 73-year-old Tran Van Than, surrounded by bamboo baskets, miniature boats, and coracles, was moving his hands skillfully with thin bamboo strips. Having spent decades making a living from the sea, though his health no longer allows him to work at sea, his deep affection for his hometown’s sea lives on through every product he makes.

Hue is a heritage city, but Hue’s cultural strength does not lie solely in its citadel, palaces, royal tombs, or historic architecture. Behind these tangible forms of heritage lies a vibrant world of music, festivals, beliefs, traditional crafts, cuisine, clothing, and folk knowledge. This is the ‘soul’ that gives Hue its distinctive identity.

As the clear, pure notes of the flute rang out after meticulous carving and tuning, a bright smile lit up Mr. Nguyen Van Tam’s face. Devoting over a decade to simple bamboo pipes, the young craftsman, born in 1993, with his deft hands and sharp ear has quietly "awakened" the sounds of traditional musical instruments, steadfastly preserving a heritage craft amid modern life.

Preserving traditional crafts is about more than keeping a craft alive; it is about preserving the stories of people, culture, and values passed down through generations. By embracing fresh approaches, those who continue telling these stories are helping traditional craft villages become more relevant to contemporary life while preserving their authentic character.

The exhibition and demonstration of traditional crafts, held at the Ethnic Cultural Center of A Luoi 2 Commune, offered visitors vivid and authentic cultural experiences.

Traditional culture is now being embraced by young people in new, youthful, engaging and accessible ways through craft village workshop tours. This form of experience is becoming increasingly popular, attracting many young people and tourists who can directly take part in and create traditional handmade products themselves. More importantly, these activities help preserve and spread cultural and historical values while honoring the craftsmanship and dedication of people in traditional villages. ​

With its potential and advantages in natural resources, local culture, traditional craft villages, and agricultural and fishing livelihoods, regional zoning linked with eco-tourism and community-based tourism (CBT) development orientations will help promote sustainable tourism growth in Hue.

Ba Bun Worship Ceremony was officially held on the morning of March 10 at Ba Bun Shrine (Van Cu - Nam Thanh residential area, Kim Tra Ward) in a solemn and reverent atmosphere. The ritual is a traditional cultural practice that embodies the Vietnamese principle of “honor the ancestors”, expressing gratitude to the forebears who founded and passed down the rice noodle-making craft to generations of residents.

On March 7, the City’s Women’s Union organized the “Brilliant March” Festival, featuring a series of meaningful activities, including a mass dance performance, the “Golden Bell Challenge” contest on the Law on Elections of the National Assembly and People’s Councils and Party Congress resolutions at all levels, the “Colors of Traditional Craft Villages” exhibition, along with various engaging communication activities…

During their spring outings, beyond visiting heritage sites and familiar attractions, many travelers to Hue have chosen a distinctive way to experience Tet: seeking out traditional craft spaces, personally experiencing hands-on activities, and creating handmade products imbued with the rich cultural identity of Hue Ancient Capital.