The intense competition among domestic tourism destinations and the increasing demand of visitors require further investment in infrastructure and modernization of destinations, including high-end infrastructure and accommodation services.

Despite its abundant potential, river tourism in Hue remains underdeveloped, lagging behind its available natural resources. The lack of services, transport infrastructure, and collaboration in river tourism development have all posed significant barriers, preventing this sector from thriving.

Hue City aims to establish a smart tourism information infrastructure which is compatible with smart devices, contributing to ensuring a consistent management system and the utilization of cultural and tourism information among local organizations. This is the objective of the project to build a smart cultural and tourism Hue city, sponsored by KOICA (Korea International Cooperation Agency in Vietnam).

As part of the plan to stimulate tourism and service demand, Hue City is completing its infrastructure and implementing many solutions to develop the night-time economy to attract visitors.

With the naked eye, we can see that the road is too small, just over 3m wide, and it is difficult for large passenger vehicles to travel to Chuon lagoon.