The year 2026 opens the 2026–2030 period, marked by increasingly fierce competition to attract resources, talent, and visitors, while Hue cannot pursue rapid urbanization or heavy industry. Hue’s path must be its own: taking heritage, culture, landscape, and ways of life as deep, distinctive, and sustainable advantages; taking creativity and experience as driving forces; and placing the people of Hue at the center of all development policies.

That is the affirmation of Mr. Nguyen van Phuong, Deputy Secretary of the Provincial Party Committee, Chairman of the Provincial People's Committee in an interview with Thua Thien Hue Weekly about the Thua Thien Hue Urban Master Plan to 2045, with a vision to 2065 (UMP).