On the afternoon of November 3, the Department of Industry and Trade held a conference to connect local agricultural products and specialties with modern distribution networks. The event brought together representatives of more than 20 local agricultural and specialty product businesses and production establishments, as well as representatives of distribution networks such as Aeon Hue, Co.opmart, and Bach Hoa Xanh.

The agricultural fairs and highland markets organized by the City Farmers’ Association toward the end of 2025 have contributed to introducing and promoting local agricultural products that meet VietGAP and OCOP standards, as well as specialty products of ethnic minority communities in mountainous areas, giving them greater opportunities to reach wider markets.

The introduction of local agricultural and specialty products into supermarkets contributes to enhancing their economic value and opens up promising new development opportunities for producers.