Growing up from the fields, steeped in rustic flavors of the countryside - “salty fermented vegetables, sour white eggplant”, yet it was not until my late forties that I first heard of mut ca phao (white eggplant preserves) from Hue. The humble eggplant, so familiar on simple family meals, appears here in an entirely unfamiliar form - a delicately beautiful preserves for the Lunar New Year.

Understanding the value of natural medicinal herbs, Ms. Le Thi Duyen, born in 1982 and a member of Huong Thuy Ward Women’s Union, has created an inspiring start-up story with her product line “Duyen Herbal - Herbal Salt for Foot Soak”.

On the 10-acre field of red chiem rice (a traditional red rice grown in brackish lowlands of Hue City, sown by April and harvested by July), each planting season requires 40 to 50 hired laborers, and the harvest stretches over several days. Left untended and unfertilized, the rice grows naturally under the generous sun and rain. Some call it “heaven’s rice” — a variety grown from the grace of Tam Giang’s waters.

Discovered and introduced by the American news agency CNN, Hue's salted coffee has truly created a fever in 2024. What has made this attractive drink so famous?

CNN, an US news outlet, has recently reported an increasing number of social media posts sharing tips on how to order a drink originally from Vietnam at a major American coffee chain. This sought-after beverage is salt coffee.

The image of salt-makers wearing a conical hat with a heavy load of salt on their shoulders, looking at themselves on the salt fields, not only shows the hardships of salt-making but also creates a beautiful symbol of the workers.