Young designer Linda Hoang (born Hoang Kim Ngoc Uyen Nhi in 1992 in Hue City) is transforming the traditional ao dai by bringing dragon-horse patterns and royal court motifs to linen garments and modern fashion. ​

The exhibition titled “HER-ITAGE - Restructuring Traditional Embroidery”, held in late September, left many emotions and beautiful impressions on visitors and Hue residents with bridal gowns that carry cultural stories. At the exhibition, viewers could see firsthand the delicate, creative, and soaring carvings, inlays, and cuts of Vietnamese traditional embroidery art shown on vivid patterns of bridal gowns, including Hue royal motifs.

On the afternoon of June 3, at the Truong Lang Corridor of the Forbidden City, Hue Imperial City, Hue Monuments Conservation Center in collaboration with Hue University of Arts organized the opening ceremony of an exhibition on arts and heritage, with the theme “Artistic inspiration from royal patterns”. The exhibition is part of a series of activities in response to the highlight week of Hue Festival 2024.

The organizing committee of Hue Festival 2024 has recently unveiled the official poster for the upcoming festival, scheduled to take place in mid-June from the 7th to the 12th. The poster draws inspiration primarily from the restored royal patterns on the Kien Trung Palace in the Imperial Citadel, Hue city.