Relations between Vietnam and the Russian Federation continue to develop strongly, with Vietnam emerging as an increasingly attractive destination for Russian travelers. Given the considerable untapped potential for tourism cooperation between the two countries, Hue City's proactive efforts to strengthen partnerships and attract Russian visitors present significant opportunities.

Being nominated for “Asia’s Leading Cultural City Destination” at the World Travel Awards (WTA) 2026 can be considered an encouraging sign for the potential development of Vietnam’s cultural and tourism sectors.

From electric boat rides along the Ngu Ha River to ideas for night streets, culinary routes, and community cultural spaces, Phu Xuan Ward is gradually unlocking the potential of a “heritage ward”.

On the morning of May 26th, Party Central Committee member, Deputy Secretary of Hue City Party Committee, and Chairman of Hue City People’s Committee Nguyen Khac Toan led a field survey of the Tam Giang lagoon area, mangrove forests, and coastal infrastructure in the eastern part of the city to assess the potential for developing ecotourism and community-based tourism associated with conserving natural ecosystems and improving local livelihoods.

With its potential and advantages in natural resources, local culture, traditional craft villages, and agricultural and fishing livelihoods, regional zoning linked with eco-tourism and community-based tourism (CBT) development orientations will help promote sustainable tourism growth in Hue.

At the scientific conference themed “Hue in the 40 years of renewal process alongside the country (1986 - 2026)”, organized by Hue City Association of Historical Science on May 12, experts stated that over the past 40 years, the process of renewal has produced historically significant achievements, contributing to enhancing Vietnam’s position and prestige on the international stage. For Hue, important transformations have been made in promoting its potential and advantages, especially its cultural heritage value.

For many years, the development of waterway tourism has been a consistent goal, as the potential of Hue's rivers remained largely untapped. Following the City People's Committee's announcement of the inland waterway route on the Ngu Ha River, along with the pilot launch of heritage-linked tourism routes using electric boats on the Huong River and its tributaries, the local waterway tourism is expected to be unlocked.

The remarks were made by Cao Xuan Hai, CEO and Founder of HINOKI TAMASHI Vietnam. On the occasion of his visit to Hue to attend the recently held talk “The Journey of Vietnamese Lacquer from Heritage to the Future 1930 - 2030,” he took time to speak with the correspondent of Hue Ngay Nay Cuoi Tuan (Hue Today Weekly), sharing an engaging story about the potential to become Vietnam’s hub for lacquer art creativity.

As heritage cities around the world search for sustainable development models, the concept of a “living museum city” is emerging as a direction many localities aspire to. With its distinctive cultural heritage and unique identity, Hue has every potential to become a typical example of this model.

The 2026 National Short Course (25m pool) Swimming and Finswimming Championships officially kicked off on the morning of April 5th at Hue City Sports Center (2 Le Quy Don) in Hue, featuring many outstanding swimmers such as Nguyen Huy Hoang, Vo Thi My Tien, Thuy Hien, Pham Thanh Bao, and Nguyen Quoc, … the tournament promises intense, high-level competition with the potential for multiple new national records.