Now in its fifth year, Hue has been hosting the Four Seasons Festival (Spring, Summer, Autumn, Winter). Instead of concentrating activities within a few peak days as in the past, the Hue Four Seasons Festival is implemented under a new model, featuring a continuous series of cultural, artistic and tourism events throughout the year to honor heritage, promote tourism and create new experiences for visitors.

The beginning of summer is considered the start of the peak season for domestic tourists. It is also the time when Hue is striving to maintain and attract international visitors. By developing programs under the “Four-season Festival” orientation, this summer’s festival will feature many unique and captivating activities to attract tourists.

Vietnam is preparing to enter the peak season for international tourists. Based on the strong growth rate of the tourism industry in the early months of 2024, the provincial tourism sector is implementing many solutions to prepare for the anticipated influx of foreign visitors.

The summer travel season is peaking, but unlike previous years, this year's domestic travel trends show significant changes. Vietnamese tourists are adjusting their travel choices to fully enjoy their vacations, opting for night flights, train journeys, or personal car trips.

Faced with the pressure of the price of domestic airfares increased, this summer's peak travel season is predicted to see the trend in which domestic tours and road travel are "on the rise."

Tourism is entering the peak season for international visitors. To effectively attract visitors to Hue, the implementation of promotion and advertising work with the right focus is considered a top priority task.