For many years, discussions about the cultural industries have tended to focus on products, events, or specific sectors. However, as the global creative economy continues to evolve, one concept has become increasingly emphasized: branding.

Featured on page 2 is the article ‘Momentum from grassroots initiatives’, which addresses a timely issue after one year of operating the two-tier local government model. A key takeaway is that when local authorities are empowered and willing to innovate, many procedures are shortened, government services move closer to the citizens, and public satisfaction becomes the benchmark for governance effectiveness.

If the past 5 years were a period of building a ‘data reservoir’, the next 5 years will be a time of forming a ‘data power plant’, where data is not only stored, but also harnessed to create new values. This also requires management agencies to shift from a mindset of managing data to the one of exploiting and promoting its values, bringing heritage closer to the public while opening new opportunities for economic development based on heritage.

More than 3 years after the passing of folk artisan Cong Ton Nu Tri Hue, the one who kept the secret techniques of making royal armrest pillows of the Nguyen Dynasty, also known as the “trai dua” (armrest pillow-blocks), an exhibition dedicated to her titled “Wholeheartedly, with devotion” has been organized by young people.

For many years, one man has devoted himself to a singular dream: creating pearl products cultivated from the fresh waters of the Huong River.

Associate Professor Hoang Anh Tien, PhD., MD., (46 years old), Director of the Cardiovascular Center and Head of the Department of Internal Cardiology at Hue University of Medicine and Pharmacy Hospital, has officially been awarded the title of the youngest professor in the medical field in 2025. For Professor Tien, being recognized as one of the youngest professors in medicine this year is a great honor; at the same time, this carries an even greater responsibility, as this milestone reminds him to continually maintain passion and dedication across all aspects of his work.

The song “Tinh ca Mua xuan” (“Spring Love Song”) by Tran Hoan, set to a poem by Nguyen Loan, was born in the spring of 1979 and spread quickly in life in the early years after the reunification. Nearly half a century later, the song still resonates, becoming one of the most beloved songs about spring in the treasure of Vietnamese music.

While the morning mist still lingers over the streets, Hue’s flower market is already awake before dawn. At the market along Ngo Kha Street in Phu Xuan Ward, near the wholesale market, warm yellow lights spill over bundles of flowers still in bud. The sharp revving of motorbikes, vendors calling out to one another, and brisk bargaining create a unique rhythm of the final days of the lunar year.

Amid the rhythm of life in Hue, Ca Dao Dance Troupe stands as one of the few collectives that have steadfastly pursued a professional path in dance, contributing to the enrichment of Hue Imperial Citadel’s contemporary artistic life. Leading the Ca Dao Dance Troupe for over 11 years is Ms. Dang Nu Hoang Quyen (born in 1980), a choreographer who also serves as a lecturer in the Faculty of Political Theory at the University of Sciences, Hue University.

Just one year after becoming the country’s sixth centrally governed municipality, Hue City has begun a new and more dynamic development journey. A series of key transport infrastructure projects have been invested in and completed, contributing to a transformation of the urban landscape and opening up numerous opportunities for local socio-economic development.

Tet is a time for families and loved ones to reunite. The celebration becomes even more meaningful with thoughtful and charming Tet gifts exchanged between family and friends.