With the trend of modern tourism development, the night-time economy is increasingly becoming a “golden opportunity” to enhance a destination’s appeal and extend visitors’ length of stay. In Thuan Hoa Ward, alongside the solutions to maximize the effectiveness of existing night streets, the project of a night street along the Nhu Y River is expected to create a boost, contributing to the vibrancy of urban nightscape.

On the evening of April 25, the art program “Enchanting Imperial Palace” will officially open at Hue Imperial Citadel. Combining royal court art with modern technology, the program promises to offer visitors a fresh and immersive experience. At the same time, it serves as an important pilot step in developing a night-time economy linked to heritage.

As Hue undergoes a strong transformation toward a sustainable heritage - culture - tourism urban model, developing the night-time economy has become a practical necessity. The question, then, is how Hue should approach the night-time economy in a way that is both effective and civilized, while still preserving the “essence” of an Ancient Capital.