The event titled “Hue - Innovation for Sustainable Development” (Hue Innovation Day 2025) and the forum “Developing Private Economy in Connection with Heritage Economy Development in Hue” were recently held, opening new perspectives on harnessing heritage values as an economic resource. From the stories of young businesses to the strategy of heritage urban development, Hue is affirming its own path: Turning heritage into a sustainable development momentum.

A piece of good news is that in the first 9 months of 2025, Hue welcomed nearly 5 million of tourist arrivals, exceeding the 4.8 million tourist arrivals recorded in 2019. It contributed to creating a strong recovery after a period of stagnation, clearly highlighting the city’s role as the host of 2025 National Tourism Year.

On August 8th, nearly 20 of Vietnam’s leading F&B (food and beverage) brands gathered at the “F&B Hue 2025: The F&B 5.0 Model” event, where they shared practical insights into development trends and applicable solutions for the food and beverage sector. The event was organized by Hue F&B Community and drew a large number of business representatives, shop owners, and others with a keen interest in food and beverage scene in the area.

On the afternoon of July 16, within the framework of the 10th session of the 8th Hue City People's Council, delegates discussed issues related to education-training and tourism in the assembly hall.

Many major projects that have completed investment procedures and begun construction in the early months of the year are expected to create new momentum to help Hue thrive.

Many key traffic projects and works have been invested in, not only to facilitate trade but also to create momentum to promote the province's socio-economic development.

In 2025, Thua Thien Hue is selected to host the National Tourism Year. This is an opportunity for the tourism of the Ancient Capital to make connections and to show all of its potentials and strengths, contributing to developing its tourism and making it the main economic sector of the province.

In creating a new facade for urban areas, beyond beautification, investment in infrastructure, commerce, services, and improving the quality of urban life... transport infrastructure is also a key element in connecting and contributing to making Thua Thien Hue soon become a centrally-governed city.

In 2024, numerous key projects in Thua Thien Hue province are expected to be completed and operational, promising to generate new momentum for development within the province. These projects not only contribute to driving the local economy and society but also create employment opportunities for workers.

The impact of the COVID-19 pandemic, along with the uncertain global economic and political situation, has directly affected the export sector. However, thanks to efforts to diversify markets and export goods, Thua Thien Hue's merchandise export turnover reached 1.1 billion USD in 2023, creating momentum for a breakthrough in 2024.