The Phui (“Freestyle”) Hue Gala (Phui Hue Awards) 2025 took place on the afternoon of March 28th at Hue Industrial College. The event was jointly organized by Twin Media and Co Do Media to honor outstanding individuals and teams who contributed to the vibrant development of grassroots football in Hue City over the past year.

Without the need for large-scale promotional campaigns, many young people are turning to social media as their own way to tell stories about Hue. From short videos and everyday imagery to artistic projects, the image of the former imperial capital is gradually reaching the public in a more vivid and relatable way.

On the morning of March 25th, in Hue City, the Organizing Board of Miss Jewelry Vietnam 2026 held a press conference to officially announce the event, attracting the attention of numerous experts, artisans, and media outlets.

On January 30, the Department of Agriculture and Environment, in coordination with the Agriculture and Environment Newspaper and the World Wide Fund for Nature (WWF-Vietnam), organized the “Media Forum on Mobilizing Community and Stakeholders to the Work of Sustainable Biodiversity Conservation” under the framework of MiB-GBF Project.

On January 19, according to the information released by the Department of Tourism, Hue City was named “Domestic Destination of 2025” as part of the HOTLIST Travellive Editor’s Pick - an annual prestigious program launched and organized by Travellive Media Group to honor outstanding brands, destinations, and individuals for their positive contributions to the development of Vietnam’s tourism industry.

Amid moss-covered rooftops and the quiet waters of the Huong River, or wandering up Thien An Hill, Vong Canh Hill, and into the tombs of the Nguyen emperors… a young woman with the nickname Hoang Trinh Phan has made a significant presence across social media platforms, sharing stories about heritage. Her “heritage storytelling” page has attracted thousands of viewers and followers, not only for her charm but also for the wealth of essential knowledge about cultural heritage that she brings to the public and the community.

“Resilience in the Eye of the Media Storm” was the theme of a seminar jointly organized by the Department of Finance, CSMO Vietnam, and Hue CEO Club on September 13th.

In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

Gala hip-hop - Showcase Festival 2025 – Shining Vietnamese Smile kicked off on the night of July 20 at the square opposite Quoc Hoc Hue High School for the Gifted. The event was part of the “Hue Sports Festival 2025” series, which was organized by Hue Media & Event Co., Ltd.

The 7-a-side Hue Premier League - Huda Cup 2025 (TPL-S5) kicked off on the afternoon of July 19 at Uyen Phuong Stadium (Tay Loc - Phu Xuan Ward). This is one of the activities under Hue Sports Festival 2025, organized by the City’s Department of Culture and Sports in collaboration with Leano Group Travel Media Co., Ltd.