With ample room for growth, the fusion of music and tourism can attract a large number of tourists, turning tourism and related services into major revenue generators. If Hue succeeds in this endeavor, it could offer a solution to the city’s long-standing problem of lacking nighttime entertainment services.

Along with innovations in investment promotion activities, the government’s support in promoting projects acts like a “magnet” attracting foreign direct investment (FDI) enterprises to Thua Thien Hue (now known as Hue City) (*).

Renowned as an ancient heritage city, Hue has emerged as a popular destination for both domestic and international filmmakers. Every architectural structure, scenic spot, or landmark in Hue can serve as a backdrop for different genres of films, ranging from feature to short ones. This has more or less contributed to establishing a brand, significantly boosting local tourism.