The 4th Hue Sports Festival, a sports event for community health, is taking place from July 17 to August 21. More than just a community sports festival, it is also designed to pursue broader and longer-term goals.

More than just souvenir products, many heritage sites in Hue are being “refreshed” with products that showcase the distinctive cultural identity of the imperial court.

Alongside the Hue heritage complex, the French architectural works that remain today are seen as part of the soul of Hue’s urban landscape. Through the lens of sketching, these structures appear to take on a new look and a different kind of “life” in the eyes of artists and architects.

On the occasion of the 51st anniversary of the liberation of Hue (March 26th, 2026), along with Hue Railway Station being officially recognized as a “Tourist Destination” and the “Connecting Heritage Journey” train launching a new look connecting layers of memory and culture, the Hoa Xa coffee shop and claypot rice restaurant was officially introduced to take part and accompany this development.

Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

On April 18, at Secret Affairs Institute - Tam Toa Complex (No. 33, Tong Duy Tan Street, Phu Xuan Ward), Hue Monuments Conservation Center opened the exhibition “Stories from Ancient Manuscripts.” The event responds to Hue Festival 2026 - the Summer Festival themed “The Shining Citadel” and looks ahead to Vietnam Book and Reading Culture Day (April 21).

On the morning of March 26, Vietnam Railways (VNR), in coordination with the City People’s Committee, unveiled the new design of the “Connecting Central Heritage Journey” train and announced Hue Railway Station’s recognition as a tourist destination.

Hue is a land once at the heart of the nation’s political power, culture, and scholarship; yet, today’s Hue is not merely looking back to the past. The city is quietly preparing for a major transformation, aiming to become Asia’s leading smart coastal heritage city by 2045.

Hue’s elevation to a centrally-governed municipality from early 2025 has taken place in a special context: the country is undergoing a major administrative restructuring, reducing the number of provinces and cities from 63 to 34. While 52 other localities are expanding through mergers, Hue has chosen a different path - no consolidation, no expansion by aggregation, but an upgrade built on its existing identity and structural foundation.

On the evening of March 3rd (15th day of the first lunar month), at Ngo Mon Square - Hue Imperial Citadel, as part of Hue Festival 2026 and Hue Poetry Day, the Festival Organizing Committee will coordinate with Hue Monuments Conservation Centre to present the “Thi di ngon chi” (poetry is used to express aspiration/ideals) art show to the public.

Taking place from August 16 to 24 at 15 Le Loi, Hue City, the 28th Northern Central region fine arts exhibition organized by the Vietnam Fine Arts Association in collaboration with the Union of Arts and Culture Associations of Thua Thien Hue is a great and meaningful activity of regional fine arts.