Along with the recovery and growth in tourist numbers, the luxury travel segment within Vietnam’s tourism industry in general - and Hue’s in particular - is gradually gaining attraction. The “smokeless industry” of the ancient capital is showing many positive signs, suggesting that with proper investment, it could become an attractive destination for wealthy travelers.

Thua Thien Hue becoming a centrally-governed municipality is an important milestone that opens up many opportunities for investment promotion and attraction activities.

Investment promotion plays an extremely important role, contributing to attracting investment capital; forming industrial and export processing zones to serve the manufacturing of exports. With a favorable geographical location, open investment attraction policies, gradually refined mechanisms and policies for socio-economic development, etc., Thua Thien Hue has become an attractive destination for domestic and foreign investors.