On May 27, Mr. Tran Huu Thuy Giang, Vice Chairman of Hue City People’s Committee, had a working meeting with a delegation from CNN International Commercial, led by Mr. Phil Nelson, CNN’s Executive Vice President, to discuss a media cooperation plan in the period of 2026 - 2030, aimed at promoting the core identity of Hue to the world.

In the depth of Hue culture, gardens are not merely green zones, acting as supporting elements for architecture, but a constituent factor shaping the urban identity. Hue is famous for the Perfume River, Mount Ngu, the Citadel, royal tombs, pagodas, and noble residences, but Hue is also well known for its gardens. In Hue, gardens soften architecture, calm the everyday life, deepen poetry, and create a unique urban style: a garden city, a city of poetry, the harmony between man and nature, or “an urban poem” as said by M’Bow, former Director-General of UNESCO.

Not only honored as one of the world’s leading romantic honeymoon destinations in 2026, Hue is also increasingly becoming attractive to international visitors thanks to its safety, friendliness, and rich cultural identity. These advantages are opening up strong prospects for the Ancient Capital’s tourism sector in attracting high-value international travelers.

On the occasion of April 30 - May 1 holidays marking Reunification Day and International Workers’ Day, young people in Hue and tourists are drawn to vibrant check-in spots decked out with the colors of the red flag with yellow star, vintage coffee shops, and heritage-rich spaces steeped in local identity. Beyond an opportunity for “checking-in”, these destinations offer a chance for the young to find balance, recharge, and enjoy the holiday in a way that is both reflective and vividly expressive.

Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

As heritage cities around the world search for sustainable development models, the concept of a “living museum city” is emerging as a direction many localities aspire to. With its distinctive cultural heritage and unique identity, Hue has every potential to become a typical example of this model.

After Binh Ngo Lunar New Year 2026, Hue City has not only recorded impressive growth figures in its tourism sector but more importantly, a new approach is gradually taking shape: development rooted in cultural identity, organized with modern thinking, and placing the community at the center.

For Hue, the Year of the Horse not only opens a new cycle of time, but also marks the first year of implementing the Resolution of the 17th City Party Congress, a starting point for a five-year journey carrying a great aspiration: Hue accelerates rapidly yet sustainably, with a profound sense of identity.

Hue’s elevation to a centrally-governed municipality from early 2025 has taken place in a special context: the country is undergoing a major administrative restructuring, reducing the number of provinces and cities from 63 to 34. While 52 other localities are expanding through mergers, Hue has chosen a different path - no consolidation, no expansion by aggregation, but an upgrade built on its existing identity and structural foundation.

After more than 10 days of activities, Hue Spring Festival of the year of the Horse 2026, themed “Identity and Integration” organized by the People’s Committee of Hue City, officially concluded on the afternoon of February 21 (the 5th day of the Lunar January) at Ly Tu Trong Park (Le Loi Street, Thuan Hoa Ward).

The way of tourism of A Luoi people is attracting many tourists who are passionate about cultural experiences to this highland.