From laboratories to raw material hills, from native plants to internationally certified products, the innovations of Hue’s business community have demonstrated that innovation is a key driver helping them increase product value and competitiveness in the new era.

Often compared to a “land of a thousand pines” in the heart of Hue, the two hills of Thien An and Vong Canh consistently captivate visitors with their poetic, romantic scenery. Already crowded on regular days, during the holidays they attract even more people who come to breathe in the fresh air and immerse themselves in the lush natural surroundings.

In late March, thousands of locals and tourists flocked to the Ethnic Cultural Village of A Luoi District to attend the “Highland Spring Colors of A Luoi” festival. Many were deeply moved by a dramatic excerpt from the Ar Puc Festival, which recreated the love story of Cu Hun, Thail, and Klai.

Hue Students Football Tournament 2025, competing for the Ba Na Hills Cup, kicked off in the afternoon of April 15 at the football field of Phu Xuan District’s Culture, Information & Sports Center (150 Nguyen Trai Street). The tournament is jointly organized by Hue University and Professional Sports Association and School of Hospitality and Tourism - Hue University.

When February drifts through the vast forests of the Truong Son range, A Luoi adorns itself with a vibrant purple cloak of myrtle blossoms. Hillsides, mountain slopes, and valleys are blanketed in a dreamy purple hue, painting a poetic and enchanting landscape that captivates visitors from near and far.

Thuy Xuan hill area, Hue city is famous for ancient pagodas such as Tu Hieu, Dong Thuyen, Bao Lam, Chau Lam, Dieu Nghiem, etc. Being lost in the clouds and wind with many rows of pine trees rustling on these hillsides in the early morning or at dusk, and listening to the sound of temple bells ringing in the wind and the steady sound of wooden bell echoing from the pagodas make my heart strangely calm and peaceful.

Beautiful custard apple varieties from Thailand, Taiwan, and even our own Vietnamese sugar apples grown and cared for by Mr. Nguyen Quang My, the owner of Quang My Garden, will be supplied to the market in Hue during this Lunar New Year. These are the "sweet fruits" after 2 years of Mr. My's hard work in transforming the land of Huong Tra hills to grow fruit trees for commercial purposes.

From December to January each year, the flowering of cherry blossoms in Sa Pa signals the arrival of another spring.

With a diverse ecosystem of mountains, rivers, hills, lagoons and coastal sand dunes, Hue is an attractive destination for tourists in all four seasons of the year.