Giving up a stable job in Da Nang City, Tran Huu Tri (born in 1995), from Ka Tu village, Huong Phu commune, Phuc Loc district (now part of Khe Tre commune), decided to return to his hometown to start a business with a farmstay model that combines organic farming and experiential tourism.

The mountainous areas of A Luoi and Nam Dong (now Phu Loc District) possess a year-round supply of clean, naturally flowing water, making them an ideal environment for sturgeon farming. Capitalizing on this advantage, the local Agricultural Extension Center (AEC) implemented the “Application of Science and Technology to Develop a Sturgeon Nursery and Farming Model Based on the Value Chain in Mountainous Communes of Hue City” project, with the goal of successfully applying scientific and technological advances to sturgeon nursery and farming within a value chain framework.