For a long time, tourism in Hue has largely relied on cultural and heritage assets, resulting in short visitor stays, relatively low spending levels, and limited value creation. As tourism trends shift strongly toward resort-based, experiential, and sports-oriented travel, developing marine tourism, especially coastal resort tourism, is not only a new direction but also a necessity for restructuring the visitor market toward higher-spending segments.

The tourism market on the occasion of Hung Kings’ Commemoration Day and the April 30th – May 1st holiday in 2026 began heating up as early as the beginning of March. Unlike previous years, travelers are increasingly booking earlier and favoring short-haul trips over long-haul experiential journeys.

“Promoting the value of Hue’s local specialties through experiential tourism” was the theme of a specialized workshop organized by Hue Center for Investment Promotion, Trade and Enterprise Support over 2 days, December 13 and 14.

Recently, the Center for Tourism Information and Promotion under Hue City Department of Tourism, in collaboration with 4LLIN Co., Ltd. and Aeon Mall Hue, organized a conference to introduce the “Cultural and Artistic Experiential Tourism in Hue City” project. According to Director of Hue City Department of Tourism – Ms. Tran Thi Hoai Tram, this is a new tourism project, with plans to be held regularly at Aeon Mall Hue.

Giving up a stable job in Da Nang City, Tran Huu Tri (born in 1995), from Ka Tu village, Huong Phu commune, Phuc Loc district (now part of Khe Tre commune), decided to return to his hometown to start a business with a farmstay model that combines organic farming and experiential tourism.