On the afternoon of July 23rd, Hue Festival Organizing Committee held a press conference to announce Hue Wonderverse Music Fest 2026 - International Heritage and Music Festival. The event marks the first time Hue introduces a festival designed to develop into an annual international cultural and music festival IP, contributing to the growth of the cultural industries and promoting the image of the Ancient Capital.

On the evening of July 23, at Thuong Bac Park in Phu Xuan Ward, Hue City, Hue - Culinary Capital 2026 program, themed ‘Bun bo Hue (Hue beef noodle soup) Day’, officially opened. The program is led by the Department of Tourism, in coordination with relevant units, as part of Hue Festival 2026 series of events.

On July 20, Hue Central Hospital hosted the 7th Imperial City Eye Meeting 2026 (ICEM 2026) under the theme “From Fundamentals to Challenges in Surgery.” Taking place from July 20 - 22, the event brings together over 200 ophthalmologists, researchers, and healthcare professionals from Vietnam and abroad to discuss the latest advances in ophthalmology, strengthen international collaboration, and enhance the quality of eye care services for the public.

From July 16 to 21, a delegation from Hue City, led by Vice Chairman of Hue City People’s Committee Tran Huu Thuy Giang, attended the 48th session of the UNESCO World Heritage Committee (WHC48) in Busan, South Korea. During the visit, the delegation also organized a series of large-scale cultural and tourism promotion events in Seoul and Busan.

On the morning of July 16, the 1st Hue Taekwondo Festival officially kicks off at Van The My Sports Arena (No. 11 Dong Da St.), serving as the opening event of the 4th Hue Sports Festival 2026.

In recent years, at many festivals and events in Hue city, Phan Huy Thanh has impressed music lovers with his distinctive songs composed and sung by the musician himself, such as Non (The Conical Hat), An gi o Hue? (What to Eat in Hue), Tu dien Co do (The Ancient Capital Dictionary), etc.

The fourth Hue Sports Festival, a community sports festival promoting health, will feature a number of exciting new events.

On the morning of July 10, Hue Department of Tourism, in collaboration with Acecook Vietnam JSC, held a press conference to announce ‘Hue - Culinary Capital 2026’ program under the theme ‘Hue Beef Noodle (Bun bo Hue) Day’. The event was co-chaired by Vice Chairman of Hue City People's Committee Tran Huu Thuy Giang.

Recently, a cultural event that drew significant attention from the young people in Hue was the appearance of 26-year-old singer Nguyen Viet Hoang, better known by his stage name Mono. He is the younger brother of renowned singer Son Tung M-TP. The artist came to Hue to perform and chose Hue Imperial Citadel as the venue for the official launch of his new music video, Cong Tu Van Tho (The Literary Gentleman).

For the first time, when sailboats appeared on the waters of Lang Co Bay, they brought a fresh new image to Hue’s coastal tourism. Beyond serving as a highlight in a series of events promoting the value of one of the world’s most beautiful bays, the sailing determination has also opened up new opportunities for developing modern marine sports.