As Hue moves toward its goal of becoming a distinctive heritage city and a major cultural and tourism hub for Vietnam and Southeast Asia by 2030, external relations, particularly cultural diplomacy, are taking on a strategic role. This is what Vice Chairman of Hue City People’s Committee Tran Huu Thuy Giang announced about how Hue can turn its cultural ‘soft power’ into a driving force for sustainable socio-economic development.

The exhibition, through the language of photography, aims to strengthen Hue City's cultural diplomacy and expand cooperation with diplomatic missions of ASEAN countries in Vietnam. It will also help promote Hue as a heritage city and a distinctive Festival City of Vietnam, as well as an attractive cultural and tourism destination in the Central region. ​

On the morning of August 12, Vice Chairman of Hue City People’s Committee Ha Van Tuan received and held a working session with Mr. Lasse Pedersen Hjortshøj, Commercial Counsellor and Head of Economic Diplomacy and Trade at the Embassy of Denmark in Vietnam, along with representatives from Carlsberg Vietnam.

People-to-people diplomacy has become a key pillar of strengthening bonds of friendship and promoting Hue’s distinctive and welcoming images…

On the afternoon of January 13, Hue City Department of Foreign Affairs held a ceremony to review its external relations work in 2025 and outline tasks for 2026.

On the morning of March 21st, Standing Vice Chairman of the Provincial People's Committee Nguyen Thanh Binh had courtesy meeting with a delegation from the Foreign Affairs Department of Nara prefecture – Japan, headed by Mr. Hitomi Tatsuya, Director of the Foreign Affairs Department of Nara prefecture.