Through investments in machinery, modernized production methods, adherence to food safety and hygiene standards, diversified designs, etc., many women have contributed to gradually elevating traditional craft products.

Visiting Bao La Bamboo and Rattan Cooperative (Quang Phu commune, Quang Dien district), I met artisans who are hard at work keeping their professions and looking for new directions through their product design improvement. Many of their fine and quality handicraft products have been present in the world market.