Workshops such as pottery making, picture coloring, and “healing”-themed cafés (spaces designed to promote relaxation and emotional well-being) have become increasingly common in Hue in recent years. This trend reflects young people's growing desire to achieve mental balance amid academic and work-related pressures, as well as a lifestyle closely tied to social media. Beginning as an emotional concept, “healing” has gradually given rise to a distinct service market targeting young customers in Hue.

On the afternoon of January 20, at Hue Central Hospital, the Vietnam Fatherland Front Committee of the City in collaboration with the City’s Women Entrepreneurs Association, the Women’s Intellectuals Association of the hospital, the Hospital’s Women Affairs Committee, and the Social Work - Customer Service Department held a program titled “Spring of Love” for patients.

Recently, luxury travelers and the ultra-rich have shown increased interest in Vietnam as a travel destination; and, Thua Thien Hue is among the locations catching their attention. Beyond its natural beauty, high-quality services are a top priority to attract these affluent tourists.