There was a time when the terel flute was woven into the everyday life of the Pa Hy community. Its melodies rang out during festivals, across upland fields, and on moonlit nights when young lovers met. Over time, however, fewer and fewer people have retained the knowledge of how to make and play this distinctive instrument.

As Da Nang rises to become a premier tourism destination with increasingly diverse and distinctive experiences, cultural events, festivals and community activities play an important role in creating the city’s unique appeal. Along this journey, HEINEKEN Vietnam and its Larue brand have consistently been active partners, contributing to the celebration of local identity, spreading pride in Da Nang and supporting the growth of the local tourism economy.

From mega music festivals attracting thousands of young audiences to community arts programs spreading across social media, Hue is revealing a new face as a heritage city.