On the late afternoon of July 24, the Department of Tourism, in coordination with relevant units, organized the National Bun bo Hue Festival. This is one of the highlight activities of the Hue - Culinary Capital 2026 program, aimed at honoring traditional values and spreading the Bun bo Hue brand to a wide audience of residents and visitors.

Hue Ao Dai Week 2026, featuring a series of cultural, artistic, and community activities to honor the values of Vietnam’s traditional Ao-dai and reaffirm the brand of “Hue - The Capital of Ao Dai”, will take place from July 3 to 10.

A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.

In Hue, the cultural value of Vietnamese tea will be honored and connected through cultural exchanges among artisans, tea masters, and brands from Japan, China, Thailand, Malaysia, Singapore, and Vietnam at Hue - International Tea Festival 2025, taking place from October 31st to November 2nd, 2025.

From laboratories to raw material hills, from native plants to internationally certified products, the innovations of Hue’s business community have demonstrated that innovation is a key driver helping them increase product value and competitiveness in the new era.

With its unique characteristics, Golf is “carrying” quite a few “responsibilities” on its shoulders as it serves both as a sport and as a catalyst, contributing to promoting high-quality tourism growth, expanding resort real estate space, increasing commercial and service value, and elevating destination brands internationally.

This is the theme of a talk aimed at spreading the cultural and spiritual values of the nation through poetry in the legacy of Emperor-Monk Tran Nhan Tong, presented interestingly by Mr. Nhat Chieu, the speaker and researcher. The event was co-organized by Legacy Brand, Hue Book and Culture Space, Tri Thuc Viet, and Lua Decor on Sunday morning (June 29) at Hue Book and Culture Space (at 23-25 Le Loi Street, Hue City).