Along with social welfare activities, banks in the area have been surveying the damage sustained by customers affected by floods. Based on this, they proposed timely support measures to help residents and businesses overcome difficulties.

On the afternoon of November 24th, Standing Committee member of the City Party Committee and Vice Chairman of Hue City People’s Committee - Mr. Phan Quy Phuong, together with leaders of Vietnam Fatherland Front (VFF) Committee of Hue City, received disaster-relief support from the Military Commercial Joint Stock Bank (MB).

On October 1, Green Lotus Fund, the Youth Union of Hue Newspaper and Radio - Television, in coordination with Thua Thien Hue Construction Joint Stock Company, Hue City Social Policy Bank, Hue Export Garment Joint Stock Company, and Le Domaine De Cocodo Hotel, organized the “Mid-Autumn Festival for Children” program at Hong Thuy Primary and Secondary School (A Luoi 1 Commune).

On the evening of September 27, Hue City People's Committee, in coordination with the Embassy of the Republic of Korea in Vietnam, organized the “Vietnam - Republic of Korea Cultural Day 2025” event at the building located at 23 - 25 Le Loi Street, Nguyen Dinh Chieu walking street, and the ironwood bridge on the bank of the Huong River.

On September 25th, at Dong Son Primary School (A Luoi 4 Commune) a ceremony was held for the handover of renovated facilities, sponsored by Vietnam Maritime Commercial Joint Stock Bank (MSB).

The 36th Hue City traditional boat racing - 2025 kicked off on the morning of September 2 on the North bank of the Huong River, about 300 meters from Nghinh Luong Dinh Pavilion towards Da Vien Bridge. The event was held to celebrate the 80th anniversary of the successful August Revolution and National Day (September 2), and it also served as a competitive sport for the 10th Hue City Sports Festival - 2026.

On the afternoon of August 31, the ceremony introducing Hue Times Square project took place at 5 Le Loi Street, on a bank of the Huong River.

From specialized studios to cozy corners within homes, from open spaces by the beach and swimming pools to parks and grassy banks along the Perfume River, yoga has gently yet steadily become a part of daily life in Hue, just like the very essence of this unique practice.

Nguyen Van Tam, a young man passionate about bamboo flute, has been spreading his love for this traditional musical instrument right on the bank of the Huong River. His clear flute melodies have left a good impression on visitors.

The “Ao Dai and Music” art show, held on the stage along the banks of the Perfume River on the evening of June 20th, marked the closing of the 2025 Hue Community Ao Dai Week. The event unfolded in a space rich in identity, emotion, and deep affection for Ao dai Vietnam.

Located next to the pedestrian street and ironwood bridge overlooking the romantic Huong River, the Hue cultural experience space at Ly Tu Trong Park, near the foot of Phu Xuan Bridge on the south bank of the Huong river is an interesting stopover attracting many tourists.