Early in the morning, in a three-bay house filled with sea air in Phuong Loc Village (Phu Vinh Commune), 73-year-old Tran Van Than, surrounded by bamboo baskets, miniature boats, and coracles, was moving his hands skillfully with thin bamboo strips. Having spent decades making a living from the sea, though his health no longer allows him to work at sea, his deep affection for his hometown’s sea lives on through every product he makes.

As the clear, pure notes of the flute rang out after meticulous carving and tuning, a bright smile lit up Mr. Nguyen Van Tam’s face. Devoting over a decade to simple bamboo pipes, the young craftsman, born in 1993, with his deft hands and sharp ear has quietly "awakened" the sounds of traditional musical instruments, steadfastly preserving a heritage craft amid modern life.

From a pupil who taught himself the bamboo flute, Nguyen Cong Minh, now a fourth-year student at Hue Academy of Music, won a Gold Medal for his solo flute performance of “Remembering the River” at the extended National Music Festival 2025.

Under the direction of the Ministry of Culture, Sports and Tourism, Vietnam National Administration of Tourism, Hue City People’s Committee, and Hue City Department of Tourism, the organizing unit - BamBoo Artists Agency - has introduced the large-scale Hue Mega Concert event series.

On the afternoon of November 26, during a official trip to Hanoi, Mr. Nguyen Thanh Binh, Member of the Standing Committee of the City Party Committee, Standing Vice Chairman of the City People's Committee, had a working session with Bamboo Airways on the promotion and expansion of domestic and international flight routes to Hue.

Nguyen Van Tam, a young man passionate about bamboo flute, has been spreading his love for this traditional musical instrument right on the bank of the Huong River. His clear flute melodies have left a good impression on visitors.

After being postponed in April 2025, BamBoo Artists Agency Joint Stock Company (BAA) announced that the highly anticipated “Mega Booming - Hue 2025” grand music festival, featuring an impressive scale and high artistic quality, will take place for one spectacular night on July 6th, 2025, at Ngo Mon Square - Hue Imperial Citadel.

On the morning of January 22 (the lunar December 23), Hue Monuments Conservation Center held the bamboo pole erection ceremony inside Hue Imperial Citadel, following the ritual under the Nguyen Dynasty.

On November 29, at the Provincial Blind Association, the Institute for Cooperation and Development (Phu Xuan University) collaborated with Liverpool John Moores University (the UK) and Deakin University (Australia) to organize a training course on applying AI Marketing skills for people with disabilities. The program aims to support the promotion of products made by people with disabilities such as bamboo toothpicks, paper flowers, and massage services.

Located 15 kilometers North of Hue City, Bao La bamboo and rattan weaving village (Quang Phu commune, Quang Dien district, Thua Thien Hue province) is a renowned traditional handicraft village.