In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

On the morning of August 29, Phu Xuan University organized the “PXUni Job Festival 2025”. The event saw the participation of nearly 20 leading enterprises in various fields, offering over 500 attractive job opportunities for students and workers.

Alongside public museum institutions, the system of private museums in Hue is considered a highlight in promoting cultural and heritage values and has become an attractive destination on the tourism map. However, the establishment of tours still depends on each museum’s own approach.

Along with the recovery and growth in tourist numbers, the luxury travel segment within Vietnam’s tourism industry in general - and Hue’s in particular - is gradually gaining attraction. The “smokeless industry” of the ancient capital is showing many positive signs, suggesting that with proper investment, it could become an attractive destination for wealthy travelers.

Discovered and introduced by the American news agency CNN, Hue's salted coffee has truly created a fever in 2024. What has made this attractive drink so famous?

Travel companies have begun offering At Ty Tet holiday tours with attractive promotional programs. This year, travel trends in Tet are expected to see significant changes.

Recognized as a leading unit in Vietnam and a model for the preservation and restoration of historical relics, on the occasion of Vietnam Cultural Heritage Day November 23, Hoang Viet Trung, Director of Hue Monuments Conservation Center, shared fascinating insights with Thua Thien Hue Weekly about the journey to restore and enhance heritage values, contributing to making the Complex of Hue Monuments an attractive destination.

In commemoration of Vietnamese Teachers' Day (November 20), on the evening of November 18, the University of Education, Hue University held the final round of the “Student Singing Contest 2024” (HUEdu Singer 2024).

Starting from the center of A Luoi town, a group of young friends led by Nguyen Van Hoang chose the Can te 2 ecotourism area as an interesting stop for this summer.

Recently, the tourism industry has coordinated with functional units to strengthen management work, pay attention to tourists' feedback to promptly handle many violations.

Investment promotion plays an extremely important role, contributing to attracting investment capital; forming industrial and export processing zones to serve the manufacturing of exports. With a favorable geographical location, open investment attraction policies, gradually refined mechanisms and policies for socio-economic development, etc., Thua Thien Hue has become an attractive destination for domestic and foreign investors.

Not only popular in Europe and North America, caravan tourism is also becoming gradually popular in Vietnam as more and more people own their own vehicles, who are passionate about travel and want to experience driving on new routes. Hue has the potential to develop this attractive type of tourism, but finding the effective exploitation direction is needed.

The product development process must be associated with the process of upgrading the quality of facilities, techniques and services, tourist attractions, and especially the promotion of tourism destinations and products.