This is one of Hue City's aspirations and strategic directions for destination marketing and communications, as shared at a 2026 networking program for Multi-Channel Network (MCN) companies, content creator management agencies, and KOLs. Organized by Hue City People's Committee on the afternoon of August 14 under the theme ‘Converging Excellence - Spreading Hue's Identity’, the event was attended by Mr. Tran Huu Thuy Giang, Member of Hue City Party Committee and Vice Chairman of Hue City People's Committee.

Born in 2003, H’La Vi Bkrông, an Ede student from Dak Lak Province, is in the final stage of her studies in English Language at the University of Foreign Languages, Hue University. Choosing Hue as the place to pursue her education, La Vi brought with her not only academic aspirations but also a love of music that had been nurtured since childhood.

“A steadfast anchorage” is the aspirations and hopes of generations of fishermen venturing out to sea and the local authorities of Thua Thien Hue province in their efforts to meet the evolving needs of the fishing community.