Medical tourism and wellness tourism are not new development trends. Hue possesses many favorable conditions to develop these two types of tourism. However, to effectively exploit existing advantages, it is necessary to create products that align with market demand, based on linkages among medical facilities, service providers, and travel enterprises.

Resolution No. 10-NQ/TU, dated October 12, 2026, issued by the Standing Board of the Hue City Party Committee on the development of Chan May - Lang Co urban area through 2030, with a vision to 2045, sets out a strategic direction: establishing a southern growth pole, expanding the city’s development space, and strengthening regional connectivity. For Hue, this is a step toward turning its locational advantages, natural resources, and scenic landscapes into development capacity, while fostering complementarity between the heritage city and the coastal urban area.

Hue has identified tourism and services as its spearhead economic sector. Under the scenario for developing tourism in line with the double-digit growth target, the Ministry of Culture, Sports and Tourism has set a target for Hue to welcome approximately 2.5 million international visitors in 2026, up 31.5% from 2025. This is both a target and a test of the city’s ability to turn its tourism advantages into revenue, investment opportunities, and ripple effects across other economic sectors.

On October 14 in Hanoi, the Ministry of Culture, Sports and Tourism, and Hue City People’s Committee signed an Action plan for cooperation on the development of culture, sports, and tourism through 2030. Hue City is the first locality to sign such a cooperation plan, aiming to tap into the potential and advantages of the city as a heritage city, a Festival City, and a distinctive cultural center of Vietnam.

“With its advantages in geographical location, seaport infrastructure and regional connectivity, Hue City has considerable potential to develop its logistics sector,” said Do Thai Duong, Project Director of LEC Group at the Chan May - Lang Co Economic Zone, in an interview with Hue Today Weekly.

Hue has significant room for industrial development, especially as the city expands its development space. This was affirmed by Mr. Phan Quy Phuong, Member of the Standing Committee of Hue Party Committee and Head of Hue Economic and Industrial Zones Management Board, in an interview with Hue Today Weekly on the advantages driving the growth of the city’s industrial sector.

With considerable room and momentum for development, Hue City has many advantages in pursuing a modern, green and sustainable industrial sector. However, for industry to become a true engine of growth and contribute to the city’s goal of double-digit economic expansion, a comprehensive set of coordinated solutions is needed.

Green transition requires businesses to accept higher upfront costs and change the way they operate. This has led many to ask: “What do we gain in return?” In reality, however, those initial investments can translate into stronger competitive advantages, greater brand value, and access to higher-quality customer segments.

With its potential and advantages in natural resources, local culture, traditional craft villages, and agricultural and fishing livelihoods, regional zoning linked with eco-tourism and community-based tourism (CBT) development orientations will help promote sustainable tourism growth in Hue.

At the scientific conference themed “Hue in the 40 years of renewal process alongside the country (1986 - 2026)”, organized by Hue City Association of Historical Science on May 12, experts stated that over the past 40 years, the process of renewal has produced historically significant achievements, contributing to enhancing Vietnam’s position and prestige on the international stage. For Hue, important transformations have been made in promoting its potential and advantages, especially its cultural heritage value.