After the historic flooding season in late October 2025, while various areas were still deeply submerged in water, thousands of workers had to temporarily stop working, businesses in Hue City promptly stepped in to share the burden, from providing cash support, salary advances, and safe accommodations to help workers overcome difficulties and quickly stabilize production.

On the morning of September 25, the City Tourism Association in collaboration with Hotel Association, and Hue College of Tourism held the 2025 Receptionist Skills Competition for officers and receptionists working at hotels and accommodations in the city area.

On the morning of October 11th, the Department of Tourism announced that Thua Thien Hue has added another resort to its list of 5-star accommodations, marking the 10th tourism establishment in the province to meet this standard.