On the occasion of April 30 - May 1 holidays marking Reunification Day and International Workers’ Day, young people in Hue and tourists are drawn to vibrant check-in spots decked out with the colors of the red flag with yellow star, vintage coffee shops, and heritage-rich spaces steeped in local identity. Beyond an opportunity for “checking-in”, these destinations offer a chance for the young to find balance, recharge, and enjoy the holiday in a way that is both reflective and vividly expressive.

In the context of a heritage city that is gradually affirming its position as a distinctive cultural center of the country, the development of reading culture in Hue is no longer a purely promotional issue. Instead, it has become a strategic matter, closely associated with human quality, endogenous strength, and the city’s vision for sustainable development.

On the afternoon of March 29, at Hue Book and Culture Space (23 - 25 Le Loi Street), the Hair Donation Day, with the message “Giving hair - Giving love”, attracted a large number of students and residents. The event was organized by the “One painting - Many hopes” project in collaboration with Thuan Hoa Ward Public Career Service Center, and Hue Book and Culture Club, with the support from Loan Nguyen hair salon.

Without the need for large-scale promotional campaigns, many young people are turning to social media as their own way to tell stories about Hue. From short videos and everyday imagery to artistic projects, the image of the former imperial capital is gradually reaching the public in a more vivid and relatable way.

Many visitors from afar often say that Hue is blessed with an abundance of breathtaking scenery. Wherever the eye turns, beauty unfolds, a poetic Hue City that inspires people to capture and preserve its quiet, gentle, and intimate moments. Perhaps this is why in Hue, every time a camera is raised, a beautiful shot emerges, whether taken with a smartphone or a high-end digital device…

On the afternoon of January 2, the show “Humorous Startup Journey” was held with the startup expert Tran Thanh Tung, who is also known as Tung BT at Hue Books and Culture Space. The event attracted the participation of a large number of young people who have started, are starting, or aspire to start their own businesses…

On December 28, Hue City Youth Union organized the “Youth entrepreneurship and digital transformation” Festival 2025 at Aeon Mall Hue Shopping Center (An Cuu Ward).

In the quiet and profound artistic space of Hue, Trinh Cong Son's music has never faded. More than half a century, songs such as "Diem Xua", "Quynh Huong", "O tro", "Nang Thuy tinh”, etc., are still present in the spiritual life of the people in the Ancient Capital, especially the young ones.

Thanh Tien Paper Flower Village - the cradle of traditional paper flower craftsmanship - is not only a place that creates vibrant blossoms, but also a space where the essence of spiritual culture, skilled hands, and a deep love for national heritage are preserved and nurtured.

This was the theme of a workshop organized by Hue Book and Culture Club, within the framework of the “Hue of Love” Book Fair, held on the afternoon of April 9 at Hue Book and Culture Space (at 23 - 25 Le Loi Street).