On August 1st (the 19th day of the sixth lunar month, Year of the Horse), the Executive Board of Vietnam Buddhist Sangha (VBS) - Hue City officially opened the Guanyin Festival at the Guanyin Buddhist Spiritual Tourism Center on Tu Tuong Mountain in Thuy Xuan Ward, Hue City. ​

On the morning of July 10, Hue Department of Tourism, in collaboration with Acecook Vietnam JSC, held a press conference to announce ‘Hue - Culinary Capital 2026’ program under the theme ‘Hue Beef Noodle (Bun bo Hue) Day’. The event was co-chaired by Vice Chairman of Hue City People's Committee Tran Huu Thuy Giang.

“Half of the Vietnamese are in Hue” - a playful remark that has become a vivid expression of the strong appeal of tourism in the land of Huong River and Mount Ngu these days. Crowds are flocking to relic sites, pagodas, royal mausoleums, and eateries during the holidays, making the Ancient Capital more vibrant and lively.

From the morning of the first day of the Lunar New Year (February 17), the spring travel atmosphere in Hue has been vibrant and festive. Visitors from across Vietnam, along with international tourists, have chosen the former imperial capital as their holiday destination, creating a lively tourism scene on the very first day of the New Year.

On the evening of July 8th, Hue City Tourism Association held a gathering to mark the 65th anniversary of the traditional day of Vietnam’s tourism sector (July 9th, 1960 – July 9th, 2025).