For many years, the development of waterway tourism has been a consistent goal, as the potential of Hue's rivers remained largely untapped. Following the City People's Committee's announcement of the inland waterway route on the Ngu Ha River, along with the pilot launch of heritage-linked tourism routes using electric boats on the Huong River and its tributaries, the local waterway tourism is expected to be unlocked.

On the morning of March 31st, Hue Tourism College, in coordination with the USA Poultry & Egg Export Council (USAPEEC), organized a seminar and the competition “Cooking with U.S. Chicken - Season 3”.

On August 8, Hue College of Tourism in collaboration with the USA Poultry & Egg Export Council organized the “Cooking with U.S. Chicken” competition.

On July 10th, Thua Thien Hue Tourism Association, in collaboration with USA Poultry & Egg Export Council (USAPEEC), organized a workshop and cooking contest featuring American chicken dishes.

On the morning of December 17, the Department of Tourism announced that the resort Alba Wellness Valley by Fusion (Hue) has just been named at the award by readers’ votes at Luxury Lifestyle Awards 2023 – The US) of Luxury Lifestyle – a prestigious magazine focusing on high-end lifestyle.

With its potential and strength in tourism and distinctive cultural features, Thua Thien Hue has just been recommended by Travel+Leisure Travel Magazine (The US) as one of the must-visit destinations in Asia that travelers should not miss in their journeys in 2024.