Not only travelers from afar, but various TikTokers and Facebookers with hundreds of followers also come to Hue to explore and share unique culinary experiences that they’ve gained in this place.

The application of Artificial Intelligence (AI) to develop TikTok sales channels and brand building was the content of a training program organized by the Provincial Investment Promotion and Business Support Center on December 20 to 21. The event attracted nearly 70 businesses.

On July 19, Thua Thien Hue Young Entrepreneurs Association, in collaboration with Tiktok Shop Vietnam and Vitamin Media & Entertainment Company, organized a livestream event themed “Hue Speciality Products Market”.

According to statistics from Tiktok, as of April 23rd, 2023, hashtag #hue reached 1.2 billion views, hashtag #hellohue reached 24.8 million views, hashtag #huecity reached 33.8 million views, etc. Also, an increasing number of videos about tourist attractions and cuisines of Hue City created by domestic and foreign tourists as well as Tiktokers from Hue are appearing on this platform.

On February 25, Mrs. Tran Duc Minh, Chairman of the Young Entrepreneurs Association said that the Young Entrepreneurs Association would coordinate with the Department of Planning and Investment, and the Department of Tourism to carry out the program of sharing and connecting businesses with Vietnamese TikTok Creators who are in love with Hue specialties.

The CNBC has cited a recent study by the U.K. luxury holiday company Destination2, which compiled the most popular beaches on TikTok, using their hashtags and ranking these beaches based on their number of views; in which, two Vietnam’s beaches are named in the list of top 10 most popular beaches in the world.