On the afternoon of January 29, Song Huong Magazine launched the “Song Huong - The convergence festival” literary essay contest - 2026, aiming to spread the image of Hue during its new stage of development and seek out valuable literary works about the land and people of the Ancient Capital.

Spreading the message “Convergence and Shine”, Ho Chi Minh City Tourism Festival 2025, taking place from April 3 to 6, has the participation of over 100 stalls of 42 provinces, cities, and 32 travel agencies, transportation companies, and airlines.

With each edition of Hue Festival, in addition to its role as a place of convergence and interference of unique cultures around the world, the exploitation of the festival to promote economic development is becoming increasingly evident.