Assoc. Prof. Dr. Nguyen Xuan Te (Editor-in-Chief of the Van Lang University Journal of Science) believes that Hue is standing at a major institutional turning point, where heritage is no longer viewed simply as an object of preservation but as an endogenous resource and a source of soft power for development.

The Union of Science and Technology Associations of the city has just released the book: "Promoting the value of traditional Hue music in cultural and tourism development". The book, 300 pages long, is published by Thuan Hoa Publishing House.

With the desire that tourists can access information and experience Hue cuisine in a visual manner, at the same time providing support and suggestions according to each tourist’s demand and hobby through artificial intelligence tools, students from the Diplomatic Academy have launched a project called “A Food in Hue” with numerous activities to spread Hue cuisine to domestic and international tourists.