At street level, visitors to Hue are often captivated by the warm smiles of Hue people, the moss-covered tiled roofs, and the gentle corners. Yet from above, Hue reveals another kind of beauty – one that is never overwhelming, but quietly compelling, inviting viewers to linger a little longer through the harmonious and graceful character of this heritage city.

When summer arrives, Hue awakes earlier, bathing itself in the sunlight that spills brilliantly across the landscape. So do life, as activities begin to stir across the countryside, coastal areas, lagoons, and the city. Each dawn sky reveals a scene of its own: expansive yet unassuming, warm, tranquil, and brimming with renewed vitality.

After nearly two years of restoration and rehabilitation of the remaining structures of Emperor Tu Duc’s Mausoleum, Minh Khiem Hall (an ancient theater) – regarded as a “precious gem” of royal court performing arts – is gradually revealing its original appearance.

Data compiled from the Google Destination Insights travel trend tracker reveals that Vietnam has the 7th highest destination growth rate globally. Notably, Hue is among the top 10 most searched cities in Vietnam by international visitors.