It now takes less than 30 seconds to buy an admission ticket, tap a phone against an NFC station to learn about a heritage site, or scan a QR code to listen to an electronic guide. Exploring Hue’s heritage is becoming possible through an expanding range of new approaches.

Recently, on the central streets of the city and along the Huong River, many people have noticed cyclos painted in Grab's signature green, with the brand’s logo and QR identification codes. This pilot program is being carried out under a cooperation agreement between Hue City and Grab Vietnam, with a group of cyclo drivers receiving support for vehicle repainting, uniforms, and identification accessories.