Developing Hue-tuong in association with unlocking tourism potential offers a promising path to safeguarding one of Vietnam’s most distinctive intangible cultural heritage traditions while contributing to the growth of the local tourism economy.

Hue Monuments Conservation Center recently had a working session with Assoc. Prof. Dr. Phan Thi Ha Duong, managing director of the Vingroup Innovation Foundation – VinIF, to discuss the implementation process of the project “Restoring, training and teaching Hue tuong mask painting art - a traditional art form at high risk of being lost”. The project is built by Hue Monuments Conservation Center and sponsored by the VinIF.