After nearly two-thirds of the journey of the National Tourism Year (NTY) - Hue 2025, Hue’s tourism industry has recorded many positive results. Speaking with Hue Today Weekly, Director of Hue Department of Tourism Tran Thi Hoai Tram said that the NTY has not only brought strong growth in visitor numbers but also created a ripple effect in destination branding and in positioning the tourism identity of the Ancient Capital among businesses and tourists.

On the evening of July 8th, Hue City Tourism Association held a gathering to mark the 65th anniversary of the traditional day of Vietnam’s tourism sector (July 9th, 1960 – July 9th, 2025).

In addition to other potential markets, the tourism sector of the ancient capital is intensifying efforts in promotion, branding, and positioning Hue in European countries. Through a variety of unique programs and activities, Hue’s tourism industry hopes to see strong growth in visitor numbers from this key market in the near future.

Along with the recovery and growth in tourist numbers, the luxury travel segment within Vietnam’s tourism industry in general - and Hue’s in particular - is gradually gaining attraction. The “smokeless industry” of the ancient capital is showing many positive signs, suggesting that with proper investment, it could become an attractive destination for wealthy travelers.

The National Tourism Year (NTY) - Hue 2025 represents a major opportunity for Hue’s tourism industry. The key issue is how to ensure that by the end of NTY, Hue gains significant “profit,” not only in visitor numbers.

To provide the activities of the National Tourism Year - Hue 2025 to tourists, the tourism industry of the Imperial Ancient Capital, along with other units and businesses, has developed a plan to promote and introduce the events in a focus way, reaching both domestic and international markets.

With the theme of “Hue - Ancient Capital, New Opportunities”, Hue is meticulously gearing up, mobilizing all resources to ensure the success of the National Tourism Year and create enduring value for the tourism industry in the years to come.

According to experts, the number of tourists choosing golf tourism products is growing rapidly, illustrating the potential for developing this industry. Hue is making efforts to call for investment, while at the same time, deploying many solutions to attract high-end tourists of this category.

The close tourism cooperation with ASEAN+3 countries is bringing many positive signals for the national tourism industry. For Thua Thien Hue, the tourism sector needs to find ways to exploit and develop this international tourist market to create a major breakthrough.

From May to early September each year is considered the low season for international tourists. However, Vietnam's tourism industry in general and Thua Thien Hue in particular are implementing various strategies to attract foreign tourists, especially from target markets.