Following the Hung Kings’ Commemoration Day, Hue continues to see a surge in visitors during the April 30 - May 1 holiday, with occupancy rates at many accommodation establishments are near full capacity. The influx has pushed the tourism sector and businesses to ramp up efforts to ensure both service quality and flexible management of operations, heading to the goals of enhancing visitor experiences and reaching industry development.

For many years, the development of waterway tourism has been a consistent goal, as the potential of Hue's rivers remained largely untapped. Following the City People's Committee's announcement of the inland waterway route on the Ngu Ha River, along with the pilot launch of heritage-linked tourism routes using electric boats on the Huong River and its tributaries, the local waterway tourism is expected to be unlocked.

Hue chess has long been renowned for its famous female players, such as Nguyen Thi Thuan Hoa, Hoang Thi Bao Tram, Hoang Thi Nhu Y, and Vo Thi Kim Phung, etc. After these outstanding players retired or moved to compete for other localities, Hue chess recently received good news at the beginning of 2026 as 18-year-old Nguyen Ha Khanh Linh was awarded the title of FIDE Master by the World Chess Federation.

“The shift from fossil fuel-based transport to green mobility requires the participation of people, businesses and government,” shared Mr. Cung Trong Cuong, Director of the Hue Institute for Development Studies, in an interview with Hue Today Weekly.

On the morning of April 20, Hue City Institute for Development Studies, in coordination with the Department of Agriculture and Environment of Hue City, organized a training workshop titled: “Applying Environmental, Social and Governance (ESG) Standards in Production and Business Operations: Sustainable Solutions to Expand Markets and Supply Chains”.

The review and adjustment of Hue’s urban master plan to 2045, with a vision toward 2065, marks a pivotal moment for the city’s future development. As Hue has recently become a centrally-run governed municipality, the planning process goes beyond merely updating technical indicators or redefining urban boundaries; it opens an opportunity to redefine a long-term development vision for one of Vietnam’s most distinctive heritage cities.

Concluding the official visit to provinces in Lao People’s Democratic Republic, on the afternoon of April 12th, a delegation from Hue City led by Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of the City People’s Committee, visited, held talks, and extended Bunpimay New Year 2026 greetings in Savannakhet Province. On the side of Savannakhet Province, the delegation was received by Mr. Daovone Xaysoulien, Deputy Secretary of the Provincial Party Committee and Chairman of the Provincial Government, along with leaders of relevant departments and sectors.

For the 2026 - 2030 period, Hue has set a target of achieving an average annual GRDP growth rate of 10% or higher. To reach this goal, the city must define and plan key drivers capable of enabling rapid and sustainable development.

Alongside activities that support and accompany businesses and investors in accessing project information and related procedures, Hue City also places emphasis on signing memoranda of understanding (MoUs) and strategic cooperation agreements with major investors to build a foundation for long-term engagement between the government and investors.

Hue City is gradually building a modern administration grounded on digital data and technological platforms. The digitalization of public administration not only boosts the effectiveness of governance and administration but also aims to better address the needs of both residents and businesses.