On the first day back to work after the 2026 New Year holiday, Hue residents were greeted with encouraging news: during the holiday period, the city was estimated to have welcomed around 85,000 visitors, a 25% increase compared to the same period last year.

In addition to health insurance coverage, social insurance and voluntary insurance also achieved encouraging results, bringing the total revenue from these three types of insurance to exceed the set targets.

In the tourism and service development orientation of Hue City for the 2025-2030 period, with a vision to 2045, Hue tourism aims to attract 10-12 million visitors by 2030, achieving annual growth of 18-20%, with international visitors accounting for about 45+50%. Speaking with Hue Today Weekly, Mr. Dinh Manh Thang, Vice Chairman of Vietnam Tourism Association and Chairman of Hue Tourism Association, stated that despite encouraging achievements, Hue tourism still faces issues that require bold change to achieve sustainable development.

Over the past few days, people from villages across Dan Dien Commune have been encouraging one another to visit the floating fish farms along the Bo River to buy fish in support of local farmers. Some families bought a few fish, others only one, but everyone said the same thing: “It’s just our way of sharing a little of their hardship”. That’s all they could do, as the recent floods had wiped out tens of tons of fish raised by families living along the Bo River.

Ao Dai, no matter how beautiful and culturally significant it is, must also incorporate fashion elements and be adapted to fit the modern era in order to remain relevant. How can we attract the attention of the young generation to the traditional Ao Dai, so they will wear it proudly and honor its beauty and cultural heritage? This is not a task that can be achieved overnight.

Coming to A Luoi this season, you still get the chance to contemplate plum blossoms and pick the fruits from the plum trees grown in the gardens of A Luoi local people. Besides the peach blossoms, at present, the locality is encouraging and mobilizing people to grow plum blossoms in some areas to serve tourism.