Business intertwined with the promotion of Hue's traditional culture is a path that more and more young people are pursuing, asserting the creativity, identity, and spirit of self-reliance. Rather than chasing mass-market trends, “recalling the past to understand the future” has become the business philosophy for a segment of the younger generation, bringing cultural heritage into contemporary life naturally.

The Heritage Education Materials developed by Hue Museum of Royal Antiquities were recently honored at the City Technical Innovation Contest, providing fresh impetus for bringing cultural heritage closer to younger generations.

Out of a love for cultural heritage, Vo Tran Minh Thu, a 12th-grade student at Hai Ba Trung High School, has turned her passion for research into modern technological applications to bring heritage closer to the community, especially the younger generation.

Such was the theme of a seminar as part of the activities for the first “Quintessence of Vietnamese Martial Arts Festival - Hue 2025”, held on the afternoon of March 22nd at Duyet Thi Duong Theater - Hue Imperial Citadel.

Along with supporting the restoration of Hue heritage, experts from the German Society for the Preservation of Cultural Heritage also strive to pass on love and understanding of heritage to local people, especially the younger generation.

On this occasion, Hue Monuments Conservation Center will also organize a contest "Sharing good books" among several schools, such as Quoc Hoc Hue High School for the Gifted, Hai Ba Trung High School, and Nguyen Hue High School to spread the reading culture to the younger generations.