At the end of 2023, a reputable American travel magazine proposed Hue as one of the must-visit destinations in Asia that tourists should not miss in their 2024 travel itinerary. Furthermore, this is also the year when tourism in Hue received numerous prestigious awards of the world.

The Handicraft Product Design Contest 2023 award ceremony was held on December 27th, and this year's entries showcased innovative features.

In 2023, tourism activities in the area of Hue City have recovered and shown good growth. The number of tourists visiting Hue has increased significantly, especially international tourists, leading to a substantial rise in the overall retail sales of goods and services. This contributed to Hue City achieving and surpassing all 12 economic and social targets for the year.

At 20:00 on December 31, 2023, the Hue Countdown - Happy New Year 2024 program will return at the intersection of Hung Vuong Street, Hue City, promising to bring the most eye-catching and exciting performances to audience of the Ancient Capital. The most anticipated star at this event is rapper Hieuthuhai.

According to the information from Hue City People's Committee, Hue Countdown - Happy New Year 2024 program will take place at 20:00 on December 31 at the intersection of Hung Vuong Street, Hue City. This is an art program to welcome the new year, with the participation of Hue talents, as well as famous singers and artists namely Hieuthuhai, Orange, and Dinh Xuan Ky, etc.

On the afternoon of December 7. The Provincial Association for Learning Promotion held a ceremony to launch the SEEDS scholarship program of Thai Binh Circle Organization (The US) for the academic year 2023 – 2024.

On the morning of November 11, in Hue City, the Ministry of Information and Communications in coordination with the Provincial People's Committee of Thua Thien Hue organized the opening ceremony of the program "Cherishing the Special Friendship Festival Vietnam - Laos 2023", on the occasion of the 61st anniversary of the establishment of Vietnam - Laos relationship (1962 - 2023) and 46 years since the two countries signed the Treaty of Friendship and Cooperation (1977 - 2023).