In the context of rapid global digital transformation, the digital economy is no longer an optional trend but has become a core driver of development for countries and localities. With a structure consisting of three main pillars: the core digital economy, the platform-based digital economy, and the digital transformation of traditional industries - this model is reshaping how value is created, how resources are distributed, and how social life is organized.

For a long time, tourism in Hue has largely relied on cultural and heritage assets, resulting in short visitor stays, relatively low spending levels, and limited value creation. As tourism trends shift strongly toward resort-based, experiential, and sports-oriented travel, developing marine tourism, especially coastal resort tourism, is not only a new direction but also a necessity for restructuring the visitor market toward higher-spending segments.

The tourism market on the occasion of Hung Kings’ Commemoration Day and the April 30th – May 1st holiday in 2026 began heating up as early as the beginning of March. Unlike previous years, travelers are increasingly booking earlier and favoring short-haul trips over long-haul experiential journeys.

On the afternoon of March 27th, more than 150 entrepreneurs and businesses in the city participated in “Vietnam’s Economy and Policies in the New Context: Solutions for Businesses” seminar, updating economic trends and exploring adaptive strategies for the new phase.

Business intertwined with the promotion of Hue's traditional culture is a path that more and more young people are pursuing, asserting the creativity, identity, and spirit of self-reliance. Rather than chasing mass-market trends, “recalling the past to understand the future” has become the business philosophy for a segment of the younger generation, bringing cultural heritage into contemporary life naturally.

Facing with the growing pressure of increasing household waste volumes, Hue is confronted with the need to renew its approach to urban waste management. In the context of the circular economy becoming an inevitable trend for modern cities, to reuse is not only an environmental action but also a strategy for sustainable development.

Hue cuisine is evolving with new “interfaces,” maintaining its traditional spirit while adapting to modern trends, particularly catering to the tastes of young people.

Once considered “trendy” yet “hard to appreciate”, in recent years, the hobby of collecting artworks has become a familiar passion for many people, especially Hue people, who live in a land rich in culture and art.

On the morning of September 27, as part of the 10th National Young Architects Festival - Hue 2025, a professional seminar titled “Green Creativity in Digital Era” took place. The event became a major highlight, attracting a great number of young architects, experts, and enthusiasts interested in the trend of sustainable architectures.

In the current trend of digital transformation, the healthcare sector of Hue City is leading the way in building a smart hospital model, modernizing medical examination and treatment system, improving service quality, and enhancing patient satisfaction.