After nearly two-thirds of the journey of the National Tourism Year (NTY) - Hue 2025, Hue’s tourism industry has recorded many positive results. Speaking with Hue Today Weekly, Director of Hue Department of Tourism Tran Thi Hoai Tram said that the NTY has not only brought strong growth in visitor numbers but also created a ripple effect in destination branding and in positioning the tourism identity of the Ancient Capital among businesses and tourists.

Not only reaching the strong growth in visitor numbers, but the National Tourism Year - Hue 2025 has also created a ripple effect in promoting the destination’s image and positioning the Ancient Capital’s tourism brand name among businesses and visitors. This is the core information announced by Ms. Tran Thi Hoai Tram, Director of Hue City’s Department of Tourism in the article titled Positive Effects from the National Tourism Year, featured in the “Meeting” column by author Huu Phuc.

Recently, the Center for Tourism Information and Promotion under Hue City Department of Tourism, in collaboration with 4LLIN Co., Ltd. and Aeon Mall Hue, organized a conference to introduce the “Cultural and Artistic Experiential Tourism in Hue City” project. According to Director of Hue City Department of Tourism – Ms. Tran Thi Hoai Tram, this is a new tourism project, with plans to be held regularly at Aeon Mall Hue.

Although being aware that it was an uphill battle, the emergency response forces, combating the coastal erosion caused by the recent typhoon No. 6 (typhoon Trami), raced against time and fierce waves with the utmost determination to protect the coastline.

At 8 p.m. Tram and her friends were present on the coast in Giang Hai (Phu Loc). They thought they were early, but in the dim light of flashlights, they saw tens of people already there choosing the best herrings.

Around Tram Sen is a region of clear blue water and a fresh green natural scenery. Visiting Tram Sen, you can camp, paddle a SUP on the lake to enjoy the clean nature here.